Landscaping and lawn care service providers are no strangers to rainy days that can lead to work delays and impact income. However, bad weather doesn’t necessarily have to cause headaches or hurt relationships with customers. The key is not to leave your customers in the dark.
By following three simple steps, service providers can ensure they have a rainy day plan in place to better satisfy customers, busy workers and ultimately keep their businesses running smoothly. .
1. Share your rainy day policy from the start
By sharing a rainy day policy up front, your customers know you won’t come in bad weather long before the rainy day actually arrives. The key here will be to ensure that this policy is added to all quotes, customer agreements, and appointment reminders. This way, customers accept it early on in your relationship, which will help you deal with their frustration with being late when the time comes.
If you are using lawn care software, this policy can be easily added to your quote template where it will automatically appear on every quote you send. Here’s an example of what your rainy day policy might look like:
“Our goal is to keep your lawn tidy, our employees safe and our equipment in good repair. In the event of rain we reserve the right to adjust service hours or delay appointments as needed, however, you will only be charged for our time once this service has been provided. We appreciate your understanding and business!
This policy should be shared with all of your customers at the start of the rainy season and be sure to include it in your appointment confirmation or reminder messages. Also, be sure to build flexibility into your schedule during the rainy season. This could include offering a two-day window of service or having workers agree in advance to work longer or on weekends after it stops raining.
2. Make sure customers are informed of rain delays
Sharing rain delay notices is crucial to keeping customers informed and happy, without eagerly wondering if you’re going to show up. As soon as you know weather conditions will prevent you from working that day, send an email or text to let the client know you are rescheduling. There are a few ways to do this:
Send a single message to your client list with scheduled visits for that day. If you are using lawn care software, this can often be done with Mailchimp and Zapier. Here’s how to do it:
- Design an email template in Mailchimp with your late rain notice, rainy day policy, and a link to your customer hub so the customer can see their new meeting time.
- Your customer list should be up to date in Mailchimp if you are using the integration features provided by lawn care software. If you use it separately, export your customer data and import it into Mailchimp.
- You can either manually select customers for that day or set tags for customers based on the day you provide the service (or other criteria) so that you only send emails on that day. group.
- Send your rainy day email!
Social media announcement
Encourage your customers to follow you on social media for service updates. Posting a rainy day post will allow many of your customers to see it on multiple platforms.
Also, be sure to let upcoming clients know that their scheduled work could be affected as well, even if they aren’t booked for rainy days. You know that rain can put off your schedule for days, but your customers don’t and they might not understand that you are always catching up, especially if it is sunny during the day. where they expect to be fixed.
3. Don’t let a rainy day go to waste– use it productively
While a rainy day means there is no work being done on a client’s property, there is still plenty to do in the office. Once clients have been notified of the delay, a rainy day can be a great time to check off everything on your to-do list that you normally don’t have time for. This may include:
Meet administrative needs: Now is a great time to finish the paperwork that brings business – sending out quotes, bidding on new work, and keeping up with invoices.
Perform the necessary maintenance: Don’t wait for equipment to break down until it’s fixed — use rainy days to sharpen and clean tools, maintain vehicles, or change the oil in your mowers. You can also tidy up the store, take inventory, and send any remaining work debris to the landfill. It’s a great way to keep your teams busy and paid while helping your business.
Take advantage of this time to restock: Go to a hardware store for more soil, fertilizer, gloves, spare parts, and any other tools or supplies you need to run your business.
Improve your marketing: Update your website and social networks with new promotions, project photos or testimonials. You can also use this time to brainstorm new marketing ideas for your business.
Provide training to employees: Now is the time to train your employees on a new tool or procedure. You may have to face some limitations due to the weather, but use your imagination – your team will be much more likely to remember what they have learned as a result.
Continue to provide exceptional customer service: Customer service is important every day, not just a rainy day. Check in with your customers to see how you are doing. There’s no better time to get their honest feedback and send thank you notes.
We can’t always predict when it’s going to rain, but in lawn care and landscaping rainy days are going to come, it’s not a matter of if, but when. By following the best practices outlined above, you can put a plan in place to make sure your business keeps running, your employees stay busy, and ultimately you turn a rainy day into a winning customer relationship. .